Client
Traackr
Project Type
Branding, Web Design/Dev
Industry
B2B
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Traackr is the AI-powered influencer marketing platform. In 2025, we helped them with a full rebrand, redesigned their website, and created social media and marketing templates their team could easily customize.
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We partnered with Traackr and brand strategy firm Unknowns to lead a full brand refresh and new website that repositions the company around its founding conviction: that data, paired with imagination, is how the next generation of brands will be built.
Traackr helped define the category of creator marketing more than a decade ago, building the platform that enterprise brands across beauty, fashion, consumer goods, electronics, travel, and food & beverage rely on to run their global influencer programs. By 2025, the market had caught up — and the brand needed to lead again. The mandate was to move Traackr beyond its beauty-industry roots, signal the depth of its data, and reclaim its position as the platform built for the world's most ambitious creator marketing teams.
The strategic platform, led by Unknowns, landed on a single, expansive idea: What if? It reframes data as possibility instead of reporting and gives Traackr a way to talk to every audience it serves — from the practitioner running campaigns to the C-suite betting the next quarter on creators. Our work translated that strategy into a brand and digital experience that could carry it.
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Brand Strategy: What if? (by Unknowns)
The strategic foundation for the refresh was developed by Unknowns, led by Nelson Freitas. The thesis is simple and consequential: Traackr's audience has spent a decade asking what is — what happened in the campaign, what the report says, what the data shows. The next era belongs to the brands willing to ask what if.
Brand Strategy: What if? (by Unknowns)
The platform reframes data not as reporting but as possibility. Imagination paired with evidence. The big bet alongside the proof that the bet will land. Traackr's core idea — Imagination + Evidence — became the philosophical backbone of every design decision that followed.
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Core Design Concept: The Center of Data
Our design platform sits underneath the strategy and gives it a visual logic. We called it the Center of Data. The mark is a single letter T, repeated and rotated around a central point until it forms an asterisk — a focal point that suggests a hub, a footnote, a callout, a center of gravity. It reads as a symbol of where data converges and where the savviest moves get surfaced.
The asterisk extends into a system of patterns and data visualizations that run across the brand. The center holds; the radiating shapes flex. It gives Traackr a language for charts, infographics, and editorial moments that finally looks like Traackr instead of a generic SaaS template.
A flexible black-and-white system
The brand operates primarily in black and white — a deliberate move toward the seriousness that enterprise buyers expect, and a clean slate that lets data and editorial content lead. Layered on top is a colorful sub-palette that gives the brand room to express the creativity of the creator economy itself. Sober when the moment calls for it. Expressive when it doesn't.
This is the heart of why the system works. Traackr serves practitioners building campaigns and CFOs defending budgets in the same week. A brand that could only be one tone — only technical, or only expressive — would fail one of those audiences. The design system flexes up and down the spectrum, holding consistency through the mark and the structure without forcing every surface into the same register.
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Typography
Traackr already owned a custom typeface, and the brand had real equity in it. We kept it as the primary face and paired it with Inter as the secondary, used for body and longer-form content. The pairing wasn't arbitrary: Traackr's product ecosystem is already built on Inter, which means the marketing surface and the application now share a typographic DNA. Customers move between the two without friction. Brand and product feel like one company instead of two.
Brand Strategy: What if? (by Unknowns)
The strategic foundation for the refresh was developed by Unknowns, led by Nelson Freitas. The thesis is simple and consequential: Traackr's audience has spent a decade asking what is — what happened in the campaign, what the report says, what the data shows. The next era belongs to the brands willing to ask what if.
Brand Strategy: What if? (by Unknowns)
The platform reframes data not as reporting but as possibility. Imagination paired with evidence. The big bet alongside the proof that the bet will land. Traackr's core idea — Imagination + Evidence — became the philosophical backbone of every design decision that followed.
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Branded thought leadership
Traackr's content engine — whitepapers, research reports, the podcast — had been operating in its own visual world, disconnected from the brand. We brought the entire thought leadership program into the new system, applying the Center of Data design language across publications and podcast assets. The content that has always positioned Traackr as the category expert finally looks like it belongs to the company that made it.
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Impact
The refresh repositions Traackr at a critical moment for the creator economy — the moment when the brands that win are the ones willing to imagine what's next, with the data to know they're betting on the right thing. The work establishes the design and strategic foundation Traackr will operate from for the next decade.
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