Client
FlyHouse
Project Type
Branding, Web/Product Design
Industry
Aviation, Travel
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FlyHouse is a private aviation company rethinking how the world's most discerning travelers book flights, manage aircraft, and access extraordinary experiences. We built the brand, website, marketing materials, mobile app and web apps.
Working directly with leadership from pre-launch through today, we've shaped the brand, built the consumer app and websites, and developed the ecosystem that surrounds them across a five-year, ongoing collaboration.
FlyHouse operates on two sides of the same coin. To consumers, it's an app for booking premium private travel and one-of-a-kind experiences. To people inside aviation, it's a platform for managing the entire ecosystem of owning a private jet. The brand had to speak fluently to both audiences without flattening into something generic.
FlyHouse operates on two sides of the same coin. To consumers, it's an app for booking premium private travel and one-of-a-kind experiences. To people inside aviation, it's a platform for managing the entire ecosystem of owning a private jet. The brand had to speak fluently to both audiences without flattening into something generic.
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The challenge was making private aviation feel as effortless as ordering coffee, without losing the weight and craft the category demands. FlyHouse's audience — high-net-worth travelers and HENRYs — expects the best of everything. They don't need to be sold on luxury. They need to trust that the experience behind the app is as considered as the brand in front of it.
We've worked directly with FlyHouse's leadership and co-founders since pre-launch in 2021, shaping the brand and shipping the consumer-facing product across multiple iterations, including a full brand refresh in 2024.
We've worked directly with FlyHouse's leadership and co-founders since pre-launch in 2021, shaping the brand and shipping the consumer-facing product across multiple iterations, including a full brand refresh in 2024.
Core Creative Concept: "Technical Luxury"
The creative direction centers on a concept called Technical Luxury: the precision of engineering paired with the warmth of hospitality. It pulls from the worlds FlyHouse's audience already moves through — automotive design, world travel, aviation, and private clubs — and became the organizing principle for every decision that followed.
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The mark
FlyHouse's logo grew out of an unlikely reference: the yellow striping painted on airport runways. The marks that guide aircraft from gate to sky became a symbol of movement and connection. Clean, geometric, and quietly distinctive — a logo that earns its place rather than announcing itself.
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The mobile app
The mobile app is the heart of the FlyHouse experience. We designed an interface that lets users charter a flight, book a luxury hotel, or curate a custom experience in the time it takes to order coffee. Available on iOS, Android, and the web, the app brings the entire FlyHouse world into a single, considered surface.
The mobile app
Every interaction was designed to feel inevitable. Booking a private jet shouldn't feel like booking a private jet — it should feel like the easiest decision of the day. The complexity of fleet availability, routing, and pricing sits behind an interface that gives users only what they need, when they need it.
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An evolving website
The website carries the brand into a broader story, from the consumer-facing FlyHouse Experience to the Private Client Group, Owners program, House of Affiliates, and partner pages. We've iterated on it alongside the company as new offerings and partnerships have come online, keeping the architecture flexible enough to grow without losing coherence.
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Typography
Awesome Serif anchors the new typographic system — a contemporary serif with the elegance of a fashion house and the warmth to keep the brand approachable. It carries the European romanticism through every surface and gives Milani a voice that finally matches the product.
From here to extraordinary.
Your passport to a life well-lived
Beyond the core product
The work has extended well beyond brand and product. Over five years, we've delivered investor and pitch decks, event collateral, marketing materials, and an ongoing pipeline of content, including AI-generated imagery developed in-house to support campaigns and surfaces where bespoke photography wasn't feasible.
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Impact
FlyHouse has grown from pre-launch concept into one of the most visible names in private aviation. The company has raised $250M in Series A funding and built a roster of partnerships that places the brand at the center of sports and culture: ESPN's College GameDay, Monday Night Countdown, and NFL Live, alongside SailGP, LIV Golf, the New York Jets, and YPO.
$250M
series A
series A
Partnerships
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