INDUSTRy: GOVERNMENT
Government design that works like it should.
Almost Always is a creative agency that designs brands and digital experiences for cities and public agencies that serve everyone, not just the digitally fluent. We help government teams make public services feel public: clear, accessible, and worth trusting.
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The website is the front counter.
Trust in government isn’t won with a press release. It’s what residents feel when they need something — a permit, an event, an answer — and either find it or give up. The best civic experiences don’t just inform. They serve. Most don’t get there. Not because the staff doesn’t care, but because the design was never the priority.
Your residents aren’t confused. Your website is.
Almost always, someone arrives at a government site mid-task. Paying a fee, finding a date, reporting a problem. Most organizations get to choose their audience. Government serves everyone. Every age, every language, every level of patience.
In civic design, accessibility isn’t a checkbox. It’s the brief.
Residents won’t praise a form that works, but they’ll remember the one that didn’t. Great civic UX moves people through tasks so cleanly the city seems to simply work. The event page that’s three clicks too deep is a no-show. The PDF-only application is a phone call your staff has to answer. These aren’t IT tickets. They’re the job.
Your city’s identity is a signal. Make sure it’s sending the right one.
A decades-old seal shrunk into a favicon. Clip-art flyers for a world-class event. A website that looks older than the people using it. Residents notice. Somewhere in their lizard brain, it reads as: this is going to be a hassle. Looking outdated in this category costs trust, and participation.
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Good civic brand and digital design starts with how people actually use it.
We don’t start with moodboards. We start with what residents come to do, where they abandon, and what accessibility actually requires. Strategy comes out of that. Design comes out of the strategy. The goal is always the same: public services that feel designed for the public.
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Civic design can’t be templated. The judgment is the work.
There’s no template for this. The judgment calls — what to surface, what to simplify, how to serve a first-time visitor and a daily user on the same page — that’s the work. Anyone can reskin a city site. The judgment about what makes it serve is what you’re actually hiring for. If you want a team that owns that, we should talk.
OUR SERVICES
Branding
Brand identity designed to own a position in the category, not disappear into it.
Digital design
Websites, apps, and digital experiences that do the hard work so the user doesn’t have to.
Development
Built custom, accessible, and shipped on the tech stack that doesn't break when it matters.
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For government leaders and their marketing teams
Design to make municipalities standout
Most government websites were built for compliance, not comprehension.We work with government leaders and in-house teams to create brands and digital experiences that reflect the culture of the places and services behind them.
Impact
12
Established government partners
$120M+
in fundraising
170 countries
and counting
$90M
in fundraising
Who you'd actually work with
The founders in El Segundo. Senior-level creative and design experts on every project. The work that requires judgment is the work that requires people. So the people who make the calls are the ones in the room.
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Government FAQs
What do you love about designing for civic and government organizations?
What makes civic and government branding different from every other kind of brand work?
In government, what are the pivotal moments when a company needs your help?
What do most civic and government organizations get wrong about their brand and/or design projects?
What are you working on?
If we're not a good fit to help, we'll say so. And point you to who is.
Talk to a co-founder
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